Tailwind - Overview
Tailwind is a social media management tool built for visual marketing on Pinterest and Instagram, and it now supports Facebook and built-in email marketing too. Teams use it to plan posts on a unified calendar, auto-publish at the right times, and maintain brand consistency with reusable assets and templates. Tailwind’s Smart.bio link-in-bio, Hashtag Finder for Instagram, and Communities for Pinterest amplify discovery and reach. With AI features like Ghostwriter and Copilot, the platform speeds up content creation and guides your weekly plan with data-informed recommendations.
01
Content Creation
Design scroll-stopping posts using ready-made templates and on-brand variations, then generate drafts fast with AI Ghostwriter for captions, descriptions, and post ideas. Tailwind’s creative workflow reduces context-switching, so your team can move from concept to scheduled post in minutes while keeping visual consistency across channels.
02
Smart Scheduling
SmartSchedule analyzes audience engagement patterns and queues content for the times most likely to earn clicks and saves. Manage Instagram, Pinterest, and Facebook from one calendar, drag-and-drop to rebalance your week, and keep campaigns on track, even during launches and seasonal peaks—without manual guesswork.
03
Hashtag Finder
Discover relevant, trending, and niche hashtags in one click as you compose Instagram posts, then save lists to reuse. Hashtag Finder surfaces alternatives, helps diversify tags, and supports a “shuffle” approach to avoid repetition boosting reach while staying true to your content topic and audience.
04
Smart Bio
Turn your profile into a traffic engine with Smart.bio, Tailwind’s link-in-bio tool. Build a branded landing page, feature evergreen links and fresh posts, and track what followers click most, so you can prioritize content that converts to sign-ups, sales, or long-form reads.
05
Community Management
Monitor incoming engagement and keep conversations moving. On Pinterest, Tailwind Communities (formerly Tribes) help you collaborate with relevant creators, discover quality content to reshare, and extend distribution beyond your own following and multiplying visibility for each campaign.
06
Social Media Analytics
Review engagement trends, top-performing pins and posts, and follower growth to refine creative and timing. Tailwind’s reporting summarizes what’s working by network and campaign, helping teams double down on high-ROI formats and improve low-performing ideas with actionable next steps.
Agencies: Manage many client calendars from one place, apply repeatable templates, and export clean results for stakeholder updates, without juggling multiple tools.
Small Businesses: Schedule weeks of posts in a sitting, lean on AI to draft captions, and use Smart.bio to route social traffic to products or lead magnets effectively.
E-commerce Brands: Plan seasonal drops and evergreen product features, then analyze what drives add-to-cart actions and refine visuals and copy accordingly.
Creators & Influencers: Stay consistent with Smart Queues, test hashtag sets, and drive followers from Instagram to newsletters, shops, or long-form content.
In-house Marketing Teams: Coordinate across designers and writers, keep campaigns aligned to launches, and present performance summaries tied to KPIs.
Educators & Nonprofits: Batch schedule awareness content, amplify events across platforms, and track which posts drive sign-ups or donations most effectively.
Franchises & Multi-location: Maintain brand standards with reusable assets while tailoring posts to local audiences and timing per region.
Retail & DTC: Showcase product benefits, UGC, and seasonal offers; measure engagement lift from optimized posting windows and refined captions.
Beauty & Lifestyle: Publish tutorial carousels, before/after visuals, and creator collabs; use hashtag discovery to reach micro-communities.
Food & Hospitality: Promote menus and experiences with rich visuals; schedule recurring spotlights and aggregate clicks via Smart.bio.
Education & EdTech: Share wins, events, and resources; analyze content types (reels vs. carousels vs. pins) to guide your content mix.
Professional Services: Repurpose thought-leadership into social series, then track which formats drive consult requests or demo bookings.
Media & Publishing: Automate teaser schedules, coordinate multi-platform drops, and direct audiences to latest issues or long-reads efficiently.
Nonprofits & Community: Run awareness series with saved hashtag sets, collaborate via Communities, and route interest to campaigns or volunteer pages.
01
Ghostwriter
(AI Copy Assistant)
Generate captions, pin descriptions, and post variations in seconds. Ghostwriter reduces blank-page time, aligns to platform tone, and suggests alternatives you can tweak and ideal for busy teams who need consistent quality at scale.
02
Copilot
(Personalized Marketing Plan)
Copilot builds a guided, week-by-week plan based on your business type and available time, suggesting what to post and when across social and email. It removes guesswork and creates a repeatable cadence for steady growth.
03
AI-Assisted Hashtag & Topic Suggestions
Stay Connected & Aligned
While composing, Tailwind recommends relevant hashtags and topic angles to broaden reach without straying from your niche and use saved lists and variations to avoid fatigue and keep discovery strong.
04
AI-Informed Timing & Re-queueing
SmartSchedule adapts to engagement patterns so your posts publish when audiences are active. Re-queue evergreen content to fill gaps and sustain visibility during busy periods.
Pinterest, Instagram, Facebook, Smart.bio, Tailwind Communities, Ghostwriter, Copilot, Browser extensions (Edge/Chrome), Email marketing module, Analytics & reporting exports.
Unique Selling Point
Tailwind’s advantage is focus and depth for visual platforms – pairing a unified calendar and SmartSchedule with discovery tools like Hashtag Finder and Communities, plus conversion-friendly Smart.bio. Teams get speed from Ghostwriter, strategic guardrails from Copilot, and clarity from built-in analytics. The result is a practical system that helps you produce consistently, publish at the right moment, and measure what matters, all without stitching together multiple apps or losing momentum between ideas and execution.