Salesforce Commerce - Overview
Salesforce Commerce is an advanced e-commerce solution designed to power digital storefronts across B2C and B2B markets. More than just an online selling tool, it offers a unified platform where businesses can manage everything from product catalogs to customer engagement strategies. By aligning sales, marketing, and service functions, Salesforce Commerce ensures a connected customer journey across every digital touchpoint. With a focus on personalized shopping experiences, AI-powered automation, and seamless integration with Salesforce CRM, Salesforce Commerce empowers retailers to scale effortlessly and drive customer engagement. Built on a scalable infrastructure, it enables businesses to stay agile in today’s rapidly evolving digital environment, delivering speed, security, and flexibility in every transaction.
01
Unified B2C and B2B Commerce
Salesforce Commerce supports both B2C and B2B commerce operations on a single platform. Businesses can manage multiple storefronts, channels, and customer journeys within a single, centralized system.
02
Headless Commerce Architecture
With headless commerce capabilities, developers can build customizable front-end experiences using APIs, while maintaining powerful back-end commerce functions.
03
Personalized Product Recommendations
Salesforce Commerce uses AI to tailor product recommendations based on browsing history, customer preferences, and previous purchases, boosting engagement and conversions.
04
Omnichannel Order Management
The platform streamlines order fulfillment across physical stores, warehouses, and online channels. Customers enjoy flexible delivery options, in-store pickup, and real-time order tracking.
05
Customizable Workflows
Users can design and automate workflows for promotions, inventory updates, and product launches using intuitive visual tools.
06
Real-Time Inventory Visibility
Salesforce Commerce provides real-time inventory insights across all touchpoints, ensuring stock accuracy and helping reduce cart abandonment due to out-of-stock issues.
Retail Chains
Large retailers can manage global product catalogs, regional pricing, and localized customer experiences through Salesforce Commerce.
Manufacturers
Manufacturing businesses benefit from the B2B functionalities of the e-commerce solution to streamline bulk ordering and reordering processes.
Direct-to-Consumer Brands
DTC brands can launch quickly, personalize experiences, and build loyalty with Salesforce Commerce’s scalable infrastructure.
Luxury Brands
High-end brands benefit from the platform’s personalization, seamless UX, and mobile-optimized design.
Grocery and FMCG Businesses
Grocery chains and FMCG brands use the real-time inventory and multi-store order management features to ensure fulfillment speed.
Subscription Box Services
E-commerce solution users in the subscription space leverage recurring billing, dynamic bundles, and personalized flows.
Fashion and Apparel
Fashion retailers leverage Salesforce Commerce for dynamic catalogs, style-based search filters, and mobile-first experiences.
Electronics
The e-commerce solution helps electronics sellers manage complex product specs, warranties, and multi-tier pricing.
Automotive Aftermarket
Businesses in auto parts benefit from the AI search, compatibility filters, and VIN-based recommendations.
Pharmaceuticals
Online pharma stores can use real-time inventory and controlled workflows to manage compliance and customer trust.
Furniture and Home Décor
Salesforce Commerce helps furniture retailers offer AR previews, personalized bundles, and flexible shipping.
B2B Distribution
B2B suppliers benefit from custom contract pricing, bulk purchase workflows, and approval hierarchies.
01
Einstein Product Recommendations
Salesforce’s AI engine, Einstein, analyzes user behavior and product attributes to deliver real-time, personalized product suggestions across channels.
02
Search and Merchandising Optimization
AI improves search results through NLP and auto-correct, and dynamically promotes high-performing products in search rankings.
03
Customer Segmentation
AI automatically segments users based on buying behavior, demographics, and engagement patterns to power targeted campaigns.
04
Fraud Detection and Prevention
AI monitors transaction behavior and detects anomalies that may indicate fraudulent activity, improving security without compromising UX.
Salesforce CRM, Marketing Cloud, Service Cloud, MuleSoft, Slack, Tableau, PayPal, Stripe, Avalara, FedEx, UPS, DHL, Google Analytics, SAP, Adobe Experience Manager, Shopify, QuickBooks
Unique Selling Point
Salesforce Commerce is not just an e-commerce solution; it’s a dynamic platform that unifies personalized shopping, intelligent automation, and enterprise-grade infrastructure. Designed for both B2C and B2B commerce, it enables brands to go to market faster, adapt to customer expectations, and innovate continuously. With native AI features and deep integration into the Salesforce ecosystem, businesses can deliver smarter, faster, and more connected digital commerce experiences. For businesses ready to modernize and scale their e-commerce operations, Salesforce Commerce is the future-ready choice.