Insider - Overview
Insider is a comprehensive, AI-native marketing automation platform that unifies customer data, journey orchestration, and cross-channel personalization into one powerful suite. Utilizing its integrated customer data platform (CDP) and Sirius AI™, Insider enables marketers to build individualized experiences across web, mobile, email, SMS, WhatsApp, and more, delivering highly targeted customer engagement. Trusted by hundreds of enterprise brands, Insider accelerates ROI through scalable personalization, behavioral segmentation, and real-time analytics. Designed to meet the needs of modern marketing teams, Insider transforms complex customer interactions into seamless, data-driven journeys that drive loyalty and conversion.
01
Customer Data Platform (CDP)
Insider consolidates data from over 100 sources to create unified customer profiles with behavioral affinity, lifecycle stages, and engagement metrics. This robust data foundation powers precise personalization and segmentation.
02
Journey Orchestration
Insider’s visual drag-and-drop workflow builder (Architect) allows marketers to craft real-time, cross-channel customer journeys. Use triggers and actions to deliver timely, personalized messages.
03
Omnichannel Engagement
Reach audiences across more than 12 native channels, including email, app, web, push, SMS, WhatsApp, and site search to ensure consistent messaging and interaction.
04
Personalization at Scale
Powered by AI, Insider delivers dynamic, personalized messaging tailored to individual user behaviors, increasing conversions and engagement across digital touchpoints.
05
Real-Time Analytics & A/B Testing
Insider provides real-time insights into campaign performance, with built-in A/B testing support. Marketers receive actionable data on open rates, conversions, and engagement to iterate quickly.
06
Templates & Visual Tools
Access a library of conversion-certified templates and drag-and-drop visual tools to quickly build campaigns r,educing development time while maintaining high engagement.
Enterprise Marketers: Large teams needing cross-channel orchestration, unified data, and AI-driven automation across multiple segments and touchpoints.
Retail & E-Commerce Brands: Businesses seeking dynamic personalization, cart reminders, and on-site engagement tools to boost AOV and conversion.
Telecom & Financial Services: Industries requiring secure, compliant messaging across web, app, and messaging channels for tailored customer journeys.
Travel & Hospitality: Teams that need timely, relevant messaging via push, app, and email for promotions, booking reminders, and support.
Beauty & Cosmetics Brands: Marketers focused on storytelling and dynamic recommendations across channels to drive customer engagement and loyalty.
Technology & SaaS Companies: Scale engagement with automated onboarding sequences, behavior-based triggers, and lifecycle-stage personalization.
Marketing Teams at Scale: Teams needing sophisticated segmentation, journey orchestration, and omnichannel automation powered by AI for visible ROI.
Retail & E-Commerce: Drive product discovery and conversions through personalized browsing and checkout experiences using web push, email, and SMS.
Automotive: Engage shoppers via tailored offers, journey tracking, and reminders across mobile, web, and app channels.
Financial Services: Deliver secure, behavior-driven campaigns across trusted channels—backed by unified customer insights.
Travel & Hospitality: Use dynamic targeting for destination recommendations, booking abandonment, and loyalty messaging across app and email.
Telecommunications: Support customer lifecycle messaging, promotions, and onboarding through SMS, app push, and email.
Beauty & Cosmetics: Enhance user experience with visual product discovery, recommendations, and mobile storytelling.
Cross-Industry Use Cases: Any business looking to align personalization, automation, and omnichannel messaging within one AI-powered platform.
01
Sirius AI™
Insider’s AI engine combines generative, predictive, and agentic AI to automate segment discovery, message creation, channel recommendation, and optimal send time – boosting productivity and conversions.
02
Predictive Intent Modeling
AI analyzes real-time behavioral data to predict customer intent, enabling proactive engagement and timely messaging across channels.
03
Agent One™ (Autonomous Agents)
Automated AI agents conduct customer engagement autonomously—powering campaigns, recommendations, and journey adjustments with minimal manual oversight.
04
AI-Powered Personalization
Generates tailored recommendations and dynamic content for each customer based on unified data and predictive modeling, enhancing relevance and conversion.
Shopify, Google Analytics, Amplitude, DataBricks, Snowflake, Apache Kafka, CRM systems, ad platforms, email services, analytics tools, CMS, payment gateways, in-app systems
Unique Selling Point
Insider redefines marketing automation by integrating omnichannel personalization, AI-powered journey orchestration, and a unified customer data platform into one seamless experience. With Sirius AI™ and Agent One™, marketers gain intelligent autonomy over segmentation, content creation, and real-time engagement without siloed tools. Insider supports diverse industries from retail and finance to beauty and telecom, enabling hyper-personalized experiences across 12+ channels, all while delivering real-time analytics and ROI. Trusted by global enterprise brands, Insider empowers marketers to orchestrate meaningful, data-driven customer journeys that scale and stand out.