Zoho Campaigns - Overview
Zoho Campaigns is a flexible email marketing platform designed for small to mid-size businesses looking to streamline outreach, with excellent ROI. It features drag-and-drop email design, automated workflows, contact segmentation, A/B testing, landing page creation, surveys, SMS campaigns, and GDPR-compliant opt-ins. Fully integrated with Zoho CRM, Campaigns saves time by synchronizing contact data and campaign metrics. With a strong mix of affordability, scalability, and analytics, Zoho Campaigns empowers marketers to execute multichannel campaigns, improve deliverability, and achieve engagement goals across web and mobile channels.
01
Drag-and-Drop Email Designer
Design responsive emails using prebuilt themes or an HTML editor. Merge tags and dynamic content to adapt messages for recipients. Get live previews across desktop and mobile.
02
Automation Workflows and Drip Campaigns
Create automated sequences with triggers, decision branches, and follow-ups. Use workflows for welcome mailers, birthday triggers, cart reminders, and re-engagement flows without coding.
03
List Management and Segmentation
Import lists with segmentation attributes like behavior, geography, interest, or tag. Create segmented audience groups with advanced filters to deliver targeted and personalized communications.
04
A/B Testing and Tracking
Split-test subject lines, content, send dates, and formats to identify best-performing versions. Robust reporting tracks opens, clicks, bounce rates, and conversions to inform future email strategies.
05
Landing Pages and Subscription Forms
Use built-in tools to create campaign-specific landing pages and signup forms. Use templates to capture new leads, event signups, and downloads. Integrates seamlessly with email automation.
06
Surveys and SMS Campaigns
Launch surveys directly in drip flows, capture feedback and segment responses. SMS campaigns support personalization, scheduling, and compliance tracking alongside email messaging, all in one platform.
Small Businesses and Startups
Benefit from cost-effective plans, easy-to-use tools, workflows, landing pages, and multichannel reach at low volume.
Marketing Agencies
Optimize and white-label email and SMS campaigns across client accounts. Use templates and reporting for efficient team-based delivery.
E-commerce Merchants
Send abandoned cart reminders, promotional offers, and product updates using CRM-linked behaviors to drive sales.
Educational Institutions
Manage student communication, event reminders, surveys, and enrollment campaigns with automated email flows.
Nonprofits and Fundraisers
Automate donor outreach, campaign impact updates, and volunteer coordination with compliant workflows and subscriber forms.
Healthcare and Clinics
Send appointment notifications, health advisories, and patient newsletters, ensuring privacy compliance and proper consent collection.
Professional Services
Share webinar invites, informative content, follow-up sequences, and newsletters using customizable templates and conditional workflows.
Retail and E-commerce
Promote sales, product launches, and seasonal campaigns across email and SMS. Use segmentation and automation to personalize outreach.
Hospitality and Travel
Distribute newsletters, book reminders, offers, feedback surveys, and promotions to guests and subscribers reliably.
Financial Services
Send secure account updates, reminders, disclosures, and promotional offers with compliance-friendly opt-in processes.
Real Estate
Share property listings, open house invites, newsletters, and follow-up campaigns via email and SMS sequences.
Education and Training
Coordinate campus events, student onboarding, lectures, and surveys with automated flows linked to CRMs and analytics.
B2B and SaaS Companies
Automate lead nurturing, demo reminders, trial expirations, follow-ups, and feedback using workflows tied to contact interaction.
Nonprofits and Community Groups
Manage donor journeys, volunteer sign-ups, event reminders, and feedback surveys with compliant email and SMS tools.
01
Send-Time Optimization
BlueJeans Smart Meetings automatically generates summaries, action items, and highlight reels from session recordings. Users can review curated moments rather than full-length videos, improving follow-up efficiency.
02
Dynamic Content Recommendations
AI suggests subject text variations, personalized content blocks, image selection, and design tweaks based on audience preferences and campaign goals—helping users refine messaging without manual guessing.
03
Product Recommendation Engine
For e-commerce users, AI curates personalized product suggestions based on user behavior and purchase history. These recommendations are embedded in campaigns to drive cross-sell and repeat purchase rates.
04
Smart Engagement Alerts
Zoho AI automatically flags underperforming emails with low opens or clicks. Intelligence recommends follow-up workflows or content changes to pivot strategy mid-campaign.
Zoho CRM, Zoho Analytics, Zoho Desk, Zoho Forms, Google Workspace, WordPress, Mailchimp, Facebook, Twitter, Zapier, API, SMS gateway, SurveyMonkey, WooCommerce, Shopify
Unique Selling Point
Zoho Campaigns offers a powerful yet affordable solution for email and SMS marketing, fully integrated into the Zoho ecosystem. With intuitive automation workflows, dynamic templates, survey tools, and landing pages, it supports end-to-end campaign execution. AI-powered send-time recommendations and content suggestions elevate engagement while maintaining regulatory compliance. Its free and scalable plans make it ideal for small teams and agencies seeking high-impact outreach at low cost. Mature brands benefit from enterprise-class integrations, data privacy compliance, and multichannel communication, all within one connected platform.